Tracker Carriers Case Study
Tracked Carriers / ACONDA
Tracked Carriers, founded in 2017 and based in Witham, is a manufacturer of innovative tracked carrying machines that transport heavy loads (300-4000kg), reducing the need for manual handling and complex access solutions. The company, led by Director Tom Cannon, has established itself as a leader in the sector, exporting to 12 territories, with 60% of sales coming from international markets. It is due to be re-branded as ‘ACONDA’ in 2025.
"The support from Blueprint for Business has been instrumental in shaping our expansion strategy and rebranding plans. With expert guidance, we've developed a clear plan for our U.S. market entry, secured the prestigious King’s Award for Enterprise and built a PR and communications strategy that aligns with our global ambitions." Tom Cannon, ACONDA Director
Tracked Carriers Blueprint for Business Journey
The business is experiencing significant growth, after having recently moved to larger premises in Witham,
expanding from 8 to 16 staff and increasing production from 100 to 200 machines per year.
Tracked Carriers’ unique value lies in its “Made in Britain” brand as a manufacturer, limited competition (only two competitors in Italy and Germany) and strong IP protection.
How Blueprint for Business helped
Tracked Carriers engaged with Blueprint for Business through group workshops and 7 hours of 1:1 support sessions with PR expert Sarah Brockwell and marketing mentor Graham Broughton.
Key areas of support included:
• Marketing and Branding Strategy: Reviewing brand positioning, trademarking the logo and developing a customer satisfaction survey for feedback on product direction.
• Export and Expansion Support: Exploring the U.S. market, applying for OMIS and Chambers of Commerce support and preparing for potential trade shows.
• Digital and Data Strategy: Guidance on website data collection, implementing an email newsletter and integrating Mailchimp for outreach.
• Business Awards and Recognition: Successfully applying for the King’s Award for Enterprise – Innovation
• Communications & PR Plan: Developing a strategy for the company’s rebranding to ‘ACONDA’, including media outreach, social media campaigns and event planning.
• Job Creation and Business Growth: The company safeguarded 8 jobs and created 8 new positions since receiving support, strengthening the business’s workforce and positive economic impact in the NEEB region.