Lee had developed a business case and raised investment to open a new health club in Essex but was faced with a parking issue with Essex County Council that Lee asked for help unlocking.

David provided invaluable insight, guiding Lee through the process of researching the councils’ objectives and needs, and how his proposition could align with their goals and values. Tactically, David gave invaluable feedback on Lee’s presentation style and brand, refining his communication techniques to strengthen his key messages. He also conducted a thorough review of Lee’s Business Plan, focusing on developing a compelling narrative supported by solid evidence and financial projections.

David helped Lee explore solutions independently, strengthening his strategic thinking in time for Lee to launch his own consultancy business. Key areas covered in the coaching sessions included:

– Business Structure: Weighing the pros and cons of self-employment/sole trader vs. limited company.
– Defining the Offering: Narrowing focus and identifying where Lee’s offering could add the most value.
– Financial Planning: Understanding the required number of clients/projects and pricing models to ensure business viability.

David’s coaching played a pivotal role in reshaping Lee’s focus, ultimately leading him to launch his new business The Fitness Consultancy in October 2024.

Lee is now exploring opportunities to build a strong portfolio of clients and is actively applying the skills he gained through the coaching sessions, leveraging the insights and strategies developed during the programme.